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FAO-Carib-Agri <[log in to unmask]>
Fri, 19 Apr 2013 09:01:25 -0400
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FAO-Carib-Agri is a service provided by the FAO Sub-Regional Office, Barbados =============================================================================

Dear Members,

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From: Bruce Potter at IRF


This message below, excerpted from yesterday's Climate-L email list by the IISD, summarizes many insights into building EFFECTIVE new technology applications for farming (and other rural enterprises) that might be as useful to systems designers in the insular Caribbean as in India. . . .


Begin forwarded message:


From: "Radha Kunke" <[log in to unmask]<mailto:[log in to unmask]>>
Subject: Ground-feedback on Weather-based locale-specific agro-advice by SMS
Date: April 15, 2013 1:23:29 AM EDT
Reply-To: "Radha Kunke" <[log in to unmask]<mailto:[log in to unmask]>>


Dear Fellow-Travellers,

We got a message (in reply) from Aravind Ghule of Sawargaon Ghule village, Sangamner taluka who said "Very important information i have received from WOTR through sms. It is useful for recent cropping pattern. And also i would provide this information to other farmers through discussion. Thanks ...and we knew YES! It works.

Aravind Ghule's SMS was in reply to the agro-advice for the week for the gram crop, to control gram-pod borers with pheromone traps. It was a simple and timely advice which popped up on his  mobile as an SMS. In a language he could read - Marathi. Which was specific to the weather conditions in his village. Specific to the crop he was growing. And because of this, relevant to Aravind Ghule.

It is not every day an NGO gets kudos from a farmer. Hence, appreciation from the field, from the last guy down the line becomes an honor badge we feel happy to wear. Especially so in the case of locale-weather-crop specific agro-advice by SMS - in Marathi. It was a long struggle to bring together diverse entities, marry high-end technology to local-underdeveloped communications, infrastructure, and literacy conditions, leap over obstacles of band-width, language, and data-assimilation, and on top of it convince a suspicious wait-and-watch community of its efficacy.

Weather-based locale-specific agro-advisories is part of WOTR's Adaptive Sustainable Agriculture<http://www.wotr.org/wotr-projects/climate-change-adaptation/adaptive-sustainable-agriculture/> initiatives to address vulnerabilities, build response capacities, and manage climate risks in dryland agriculture. It is one of the programmes of Climate Change Adaptation<http://www.wotr.org/wotr-projects/climate-change-adaptation/cca-project/> initiatives in Maharashtra, Madhya Pradesh, and Andhra Pradesh, India.


Read the whole story...<http://www.wotr.org/2013/04/agro-advisory-feedback/>


Best regards,

Radha Kunke


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WOTR - Pune
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