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Hello!
We are glad to to share how Omsk (Russia) celebrated World Milk Day 2016.
"Paint the trolley!"
In honor of Children's Day and the World Milk Day appear trolley with drawings of children on the streets of Omsk.
Milk celebration was held on May 29th in Omsk, Sibiria. A challenging action carried trademark "Luzhaykino" and milk factory "MilkOm".
Loved by children campaign "Paint trolley 'took place for the third time. Bright paintings transformed four trolley. Children realize their artistic potential and learn about the benefits of dairy products. There were several hundred children. All participants were divided into eight teams - each given a brush, paint and one of the sides of trolley with stencils. The smallest children have helped to draw volunteers and parents.
"The tradition of combining the two events, I think, is successful because milk is one of the most useful of children's drinks. We also popularize a healthy way of life, and children who are involved today, and then apply this knowledge in life, try to appreciate the beauty and nature to be kind and good to learn ", - said chairman of the board of directors of the milk factory "MilkOm" Sergei Kalinin.
With his creative mission children coped for one hour. During this time, on the sides of transport were green lawns with colorful flowers, butterflies, rainbow and, of course, autographs. All the participants, in addition to unforgettable emotions, got milk gifts from "Luzhaykino". All trolleys will run on city routes.
For reference: World Milk Day marked the first time in 2001 at the suggestion of the Food and Agriculture Organization. Since widespread tradition in more than forty countries. The essence of the festival - promoting milk and dairy products. It is celebrated on the first day of summer - June 1st. In Russia, this day comes another memorable holiday - the Day of protection of children. In Omsk, the first large-scale festival was organized milk TM "Luzhaykino" in 2014.
Reference: World Milk Day marked the first time in 2001 at the suggestion of the Food and Agriculture Organization. Since widespread tradition in more than forty countries. The essence of the festival - promoting milk and dairy products. It is celebrated on the first day of summer - June 1st. In Russia, this day comes another memorable holiday - the Day of protection of children. In Omsk, the first large-scale festival was organized milk brand "Luzhaykino" in 2014.
Best regards, Varvara Rybina
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Кстати, корова, имеющая кличку, даёт больше молока, чем безымянная.
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