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Moderated conference on rural advisory services for family farms: 1-18 December 2014

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"Moderated conference on rural advisory services for family farms: 1-18 December 2014" <[log in to unmask]>
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Thu, 4 Dec 2014 11:49:51 +0100
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This is from Julie Nakalanda Matovu, again. 



Regarding Message 9 by Dr. Praveen Kumar Shrivastava:



This is very interesting. Especially on the bit of points (i), (ii) but also the rest up to (vi). These are very good, true and practical observations. I have liked the bit of engaging college/university students under their respective faculties to address some of these problems. This is something I have always thought of as part of what could be the solution to our very ineffective extension services. If such approaches are embraced while keeping in mind that these family farmers, on top of the agricultural challenges, also face other social challenges that directly affect their abilities to adopt skills or take on advice, then we hope to see a positive change.



I think Praveen's message may be helpful in the situation described by Aditya (Message 14).



Julie Nakalanda Matovu

Lead Consultant

Juls Consults - Agribusiness & Sustainable Development 

Gombe B, 

Bukasa Parish, 

Wakiso District, 

Uganda

+256 772-63-66-88 or +256-701-63-66-88

e-mail: Matovujuls (at) gmail.com



[In Message 9, Praveen list 6 main problems (i to vi) which can explain why farmers may not understand the advice they receive from call centres, i.e.

"(i) Differences in vocabulary and poor language skills of farmers unable to understand agriculture information (agri information)

(ii) Farmers perception and experts view are different and they live in their own world.

(ii) The call centres are more interested in sending SMS to maximum number of registered farmers. They concerned with timely advice and expert view on agriculture.

(iv) Old farmers cannot read, so SMS-based information is not useful. One to one communication by mobile or telephone is also not useful due to poor training of call centre employees and call centre employees are not interested in job.

(v) Agri information is also provided by agri business shop keeper and many other field persons who do not know the ABC  or basic of of agriculture.

(vi) Although at block level and agriculture college  farmer training are regularly organized."...Moderator].



[To contribute to this conference, send your message to [log in to unmask] For further information, see http://www.fao.org/nr/research-extension-systems/res-home/news/detail/en/c/264776/  



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