LAHORE: The 15th World Milk Day, initiated by the Food and Agriculture Organization of the United Nations in 2001, brought together different stakeholders at the University of Veterinary and Animal Sciences, who stressed the need to change culture: milk instead of soft drinks.
The speakers were of the view that 'soft drink culture' invaded even rural Pakistan, where these drinks had increasingly replaced milk consumption, with huge health consequences. "It needs to be changed before it is too late," one of the speakers maintained.
The day brought together academia, industry, farmers and other stakeholders of the supply chain who spoke of different problems being faced by the sector.
The speakers maintained that the foremost issue of the sector was awareness; people must know what they are consuming - whether it was milk, tea whitener or dairy liquids.
The industry had confused these products through a massive media campaign. The government needed to clarify the issue and each product must clearly be written on it what it is, and what it contains, they stressed.
The speakers also spoke on the history of the day; how it was initiated by the FAO in 2001 to celebrate milk consumption - its natural origin and nutritional benefits - how the number of countries participating in the day increased to reflect increasing interest in adopting healthier lifestyles.
Addressing the audience, UVAS Vice Chancellor Prof Talat Naseer Pasha said: "On this day, we have to make people realise how important pure milk is for their health as it contains 18 of the 22 nutrients necessary for a daily intake. It is rich in essential nutrients such as Vitamin A, D and B12, as well as minerals such as potassium, calcium, phosphorus, zinc, magnesium and protein. Studies have shown that a low intake of milk or milk-related products increase the risk of osteoporosis, resulting from calcium deficiency, obesity and tooth decay."
He suggested that the government should initiate milk and egg supply programme in schools to curb the alarmingly increasing malnutrition among children.
Speaking on the occasion, Tetra Pak Pakistan Communication Manager Fahad Maral said: "Tetra Pak focuses on highlighting the importance of consuming UHT milk, as opposed to loose or untreated milk. As milk by nature is a sensitive product, it is highly sensitive to contamination if not handled properly during collection and transportation."
He added, "UHT milk is tested before reception at the factories and only good quality milk is accepted. Raw milk is then exposed to the UHT process which eliminates all harmful bacteria and the six-layered Tetra Pak carton protects the content from light, air and bacteria which ultimately make UHT milk safe, without the need for any preservatives."
Published in Dawn, June 2nd, 2015
http://www.dawn.com/news/1185681/replacing-soft-drink-culture-with-milk-intake
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Malaysia - free distribution of ice-cream
http://www.malaysiafreebies.com/milkcow-free-milk-giveaway-promotion-jun-2015/
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Australia
World Milk Day - Celebrating our farmers
Monday 1 June, is World Milk Day.
The Food and Agriculture Organisation of the United Nations started the day of recognition in 2001, and we're using the occasion to celebrate the Aussie farmers who work hard to produce this delicious, nutritious beverage.
For Australian dairy farmers, producing and delivering premium milk is a matter of pride. This is why Australian dairy has a reputation for consistently high quality and safe products worldwide.
They work hard 7 days a week, 365 days a year to create fresh, great tasting and wholesome fresh milk that Aussies consumed almost 2.5 billion litres of in 2014 alone.
Each daily on-farm activity involved in producing the milk, whether ensuring the cows are healthy or efficiently cleaning milking equipment, contributes to the quality assurance of dairy products. From the twice daily health herd checks during milking to stringent testing for milk headed for the processor, safety is ingrained in what we do.
Our industry is known for being a 'dairy deli' in that we place great importance on the quality rather than quantity of supply and this is what sets us apart. It's our point of difference to focus on our high quality standards and it's something our industry must maintain (even with our aspirations of growth) as we will never compete on quantity or price with our major competitors.
Dairy farmers work rain, hail or shine to produce our milk and want to be known for being prosperous, trusted and world renowned for the nutrition of our dairy products. Like any Australian, dairy farmers hope to see the effort put into our work reflected in our returns.
Australian Dairy Farmers (ADF), as part of the Australian Dairy Industry Council (ADIC), is committed to ensuring our dairying sector has a sustainable future. That's why we're working with our farmers, processors and industry partners, including Dairy Australia, to ensure that dairy continues to enhance livelihoods, improve wellbeing and minimise its environmental footprint well into the future.
This commitment is recognised and promoted through the Dairy Industry's Sustainability Framework. The second Progress Report has just been released and shows that while we still have hurdles to overcome, progress is being made. This Framework highlights to the rest of the world that Australian dairy is acting on its social, economic and environmental responsibility.
To produce, refrigerate, transport, process, distribute and deliver fresh milk requires a considerable amount of daily planning, work, risk and investment on the part of dairy farmers and processors.
So why be a dairy farmer? Is all the milk worth it? Dairy farmers would say yes ten times over - because they're passionate about it.
This World Milk Day, we ask that everyone remember that milk is made from hard yakka, pure passion and a commitment to sustainable practices. It is made by an Aussie dairy farmer.
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http://www.australiandairyfarmers.com.au/media-corner/world-milk-day
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The Philippines
Various activities mark Alaska's 'World Milk Day' celebration
(philstar.com) | Updated June 16, 2014 - 3:56pm
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MANILA, Philippines - Alaska Milk Corporation celebrated World Milk Day last June 1 with a series of activities nationwide, including a simultaneous milk-drinking activity, a family charity run in Manila, health and fitness programs in three provinces, and an online milk moustache activity.
The Alaska Family Run held at the Bonifacio Global City in Taguig, drew more than 3,500 participants and raised the same number of milk products for the feeding program of Children's Hour, a fundraising organization that encourages individuals and companies for donations of at least one hour's worth of their earnings for programs dedicated to make the lives of disadvantaged children better.
Alaska also held simultaneous fitness activities in Baguio, Cebu, Davao and Metro Manila in the morning of June 1 which also attracted thousands of participants. During the event, a simultaneously milk toast was held in all four areas at exactly 7am.
The Alaska Family Run in Taguig and the provincial fitness classes, in the form of Zumba, were complemented by a power breakfast of Alaska powdered milk paired with champorado drizzled with Alaska Evaporated Milk, pandesal filled with Alaska Condensed milk, and cereals with Alaska Fresh Milk.
The power breakfast were given free to participants at the event area as part of the "Alaska Gatas for Breakfast" campaign, which aims to get everyone to start the day right with a nutritious breakfast with milk. The participants proudly wore Alaska Milk moustache tattoos to show their support on the advocacy of milk drinking. They were encouraged to post their photos with a milk moustache online with the hashtags #alaskaworldmilkday, #WMD2014, #MilkSelfie and #GatasForBreakfast.
This effort to foster a healthy consciousness among individuals and families - through the combination of exercise and proper nutrition - is Alaska's way of helping the government fight against the increasing number of obese children and adults in the country. According to the Department of Health (DOH) and the Department of Science and Technology - Food and Nutrition Research Institute (DOST-FNRI), obesity is one of the most prevalent nutritional problems of Filipino children and adults. At least 16 million Filipinos 20 years old and above, and two out of 10 children are overweight.
Sportshub ( Article MRec ), pagematch: 1, sectionmatch: 1
The Alaska World Milk Day celebration is part of Alaska's continuing advocacy toward health and nutrition.
http://www.philstar.com/sports/2014/06/16/1335475/various-activities-mark-alaskas-world-milk-day-celebration
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