Thank you for contributing - the 3 messages below will bring this discussion to a close:
My wife and I watched the Kenya "Stay Young, Do Milk" advert & thought it would make people laugh at the bling. She said, 'It's totally cute, very nice.' In teaching geography, I've been surprised at the popularity of hip-hop culture in most countries around the world, so it might retain more milk drinkers into adulthood.
Amul has shown the power of humour in its decades of advertising. Its recent Olympics advert appeals to sportiness: http://www.youtube.com/watch?v=ELEwbSfvBXo
With best wishes,
Bruce Scholten
Durham University, UK
www.durham.ac.uk/b.a.scholten<http://www.durham.ac.uk/b.a.scholten>
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Dear Tezira
I think the ad will draw attention and is actually very cute
Being from Africa (South Africa) but now working in Pakistan - when closing my eyes I can just see the little ones dancing around with a glass of milk....and enjoying it
Regards
Dr Japie Conradie
Lahore
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Brilliant. Love it.
David Garmonsway
Business Development Manager
Private Bag 3016 (Cnr Ruakura & Morrinsville Roads, Newstead)
Hamilton 3240 NEW ZEALAND
From: FAO-Dairy-Outlook <[log in to unmask]> To: [log in to unmask]
Sent: Friday, 24 August 2012, 7:19
Subject: Comment: Kenya campaign for milk consumption - "Stay Young, Do Milk"
It is an inapropriate advert and is in no way indicative of the industry...completley out of touch with the reality of what the milk industry is about and what children want.
I have friends who switch TV channels and who are appalled that the Kenyan people have allowed such an ad. The sooner it is off the air and billboards the happier most people will be.
MM
From: Exchange of information on school milk programmes [mailto:[log in to unmask]] On Behalf Of FAO-School-Milk
Sent: Wednesday, August 22, 2012 3:33 PM
To: [log in to unmask]
Subject: 3 comments: Kenya campaign for milk consumption - "Stay Young, Do Milk"
Hi all,
The advert's message seems to be out of reach and comprehension of the majority of the milk consumers and I have watched live toddlers themselves when the advert is flashed on the TVs, they don't seem to grasp any clue of what is being conveyed. I stand to be corrected.
Egesa
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Dear Tecira
In my modest opinion, I think is a great advert. The image of the hip-hop toddles it would catch every eye in Kenya, persuade reading of the informative and descriptive content of the benefits milk. Is this campaign going to be published in billboards?
Kind regards,
Maria
Maria Eugenia Tendero Soto
Int'l Marketing Manager- Latin America, Spain & Portugal
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Perhaps it's my age, but I have to say I didn't like this ad.
My understanding of the message is that if young people (those that like going to parties) drink milk they will stay young; however, seeing babies dressed up in glitter and bling, and thinking of all the associated rapper culture (ever read the word?), made me feel saddened. I was also surprised to see some well-known companies associated with the ad.
Perhaps it's a case of a good idea - promoting milk to young people - getting in the hands of the wrong people: change the advertising agency.
Michael
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From: Newsletter on production and trade development in the dairy sector [mailto:[log in to unmask]] On Behalf Of FAO-Dairy-Outlook
Sent: 20 August 2012 10:17
To: [log in to unmask]<mailto:[log in to unmask]>
Subject: Kenya campaign for milk consumption - "Stay Young, Do Milk"
Dear all
Please find attached a clipping of a newspaper advert (The Standard, 18 July 2012) of a newly launched campaign by the Kenya Dairy Board and some large milk processors to encourage Kenyans to drink milk: "Stay Young, Do Milk".
I wonder what list members think about the image of the "hip-hop, bling-bling" milk-drinking toddlers... does this help to get the message across?
Regards
Tezira
TEZIRA LORE
International Livestock Research Institute (ILRI)
www.ilri.org<http://www.ilri.org/>
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