I think this adverts objective is to get more Kenyans ( young) increase their milk consumption. And not just in the regular drink of tea but as a whole drink.
However they could do more since not everybody is happy with the hip hop hype..
The advert was as a result of discussion amongst major processors on improving consumption of pasteurised milk hence the reason why we have all big players as sponsors.
Winnie
From:
Newsletter on production and trade development in the dairy sector
[mailto:[log in to unmask]] On Behalf Of
FAO-Dairy-Outlook
Sent: 22 August 2012 15:25
To:
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Subject: 3 comments: Kenya campaign
for milk consumption - "Stay Young, Do Milk"
Hi all,
The advert's message seems to be out of reach and comprehension of the majority of the milk consumers and I have watched live toddlers themselves when the advert is flashed on the TVs, they don't seem to grasp any clue of what is being conveyed. I stand to be corrected.
Egesa
================================
Dear Tecira
In my modest opinion, I think is a great advert. The image of the hip-hop toddles it would catch every eye in Kenya, persuade reading of the informative and descriptive content of the benefits milk. Is this campaign going to be published in billboards?
Kind regards,
Maria
Maria Eugenia Tendero Soto
Int'l Marketing Manager- Latin America, Spain & Portugal
=================================
Perhaps it’s my age, but I have to say I didn’t like this ad.
My understanding of the message is that if young people (those that like going to parties) drink milk they will stay young; however, seeing babies dressed up in glitter and bling, and thinking of all the associated rapper culture (ever read the word?), made me feel saddened. I was also surprised to see some well-known companies associated with the ad.
Perhaps it’s a case of a good idea – promoting milk to young people – getting in the hands of the wrong people: change the advertising agency.
Michael
===============================
From:
Newsletter on production and trade development in the dairy sector [mailto:[log in to unmask]]
On Behalf Of FAO-Dairy-Outlook
Sent: 20 August 2012
10:17
To: [log in to unmask]
Subject:
Kenya campaign for milk consumption - "Stay Young, Do
Milk"
Dear all
Please find attached a clipping of a newspaper advert (The Standard, 18 July 2012) of a newly launched campaign by the Kenya Dairy Board and some large milk processors to encourage Kenyans to drink milk: “Stay Young, Do Milk”.
I wonder what list members think about the image of the “hip-hop, bling-bling” milk-drinking toddlers… does this help to get the message across?
Regards
Tezira
TEZIRA LORE
International Livestock Research Institute (ILRI)
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