I have friends who switch TV
channels and who are appalled that the Kenyan people have allowed such an ad.
The sooner it is off the air and billboards the happier most people will
be.
MM
From: Exchange
of information on school milk programmes [mailto:[log in to unmask]]
On Behalf Of FAO-School-Milk
Sent: Wednesday, August 22, 2012
3:33 PM
To: [log in to unmask]
Subject: 3
comments: Kenya campaign for milk consumption - "Stay Young, Do
Milk"
Hi
all,
The
advert's message seems to be out of reach and comprehension of the majority of
the milk consumers and I have watched live toddlers themselves when the advert
is flashed on the TVs, they don't seem to grasp any clue of what is being
conveyed. I stand to be corrected.
Egesa
================================
Dear
Tecira
In my
modest opinion, I think is a great advert. The image of the hip-hop toddles it
would catch every eye in Kenya, persuade reading of the informative and
descriptive content of the benefits milk. Is this campaign going to be
published in billboards?
Kind
regards,
Maria
Maria
Eugenia Tendero Soto
Int'l
Marketing Manager- Latin America, Spain & Portugal
=================================
Perhaps
it’s my age, but I have to say I didn’t like this ad.
My understanding of the
message is that if young people (those that like going to parties) drink milk
they will stay young; however, seeing babies dressed up in glitter and bling,
and thinking of all the associated rapper culture (ever read the word?), made me
feel saddened. I was also surprised to see some well-known companies
associated with the ad.
Perhaps it’s a case of a
good idea – promoting milk to young people – getting in the hands of the wrong
people: change the advertising agency.
Michael
===============================
From:
Newsletter on production and trade development in the dairy sector [mailto:[log in to unmask]]
On Behalf Of FAO-Dairy-Outlook
Sent: 20 August 2012
10:17
To: [log in to unmask]
Subject:
Kenya campaign for milk consumption - "Stay Young, Do
Milk"
Dear
all
Please find
attached a clipping of a newspaper advert (The Standard, 18 July 2012) of a
newly launched campaign by the Kenya Dairy Board and some large milk processors
to encourage Kenyans to drink milk: “Stay Young, Do
Milk”.
I wonder what list
members think about the image of the “hip-hop, bling-bling” milk-drinking
toddlers… does this help to get the message across?
Regards
Tezira
TEZIRA
LORE
International
Livestock Research Institute (ILRI)