I have friends
who switch TV channels and who are appalled that the Kenyan people have allowed
such an ad. The sooner it is off the air and billboards the happier most people
will be.
MM
From: Exchange of
information on school milk programmes [mailto:[log in to unmask]]
On Behalf Of FAO-School-Milk
Sent: Wednesday, August 22, 2012
3:33 PM
To: [log in to unmask]
Subject: 3
comments: Kenya campaign for milk consumption - "Stay Young, Do
Milk"
The advert's
message seems to be out of reach and comprehension of the majority of the milk
consumers and I have watched live toddlers themselves when the advert is flashed
on the TVs, they don't seem to grasp any clue of what is being conveyed. I stand
to be corrected.
Egesa
================================
Dear
Tecira
In my modest
opinion, I think is a great advert. The image of the hip-hop toddles it would
catch every eye in Kenya, persuade reading of the informative and descriptive
content of the benefits milk. Is this campaign going to be published in
billboards?
Kind
regards,
Maria
Maria Eugenia
Tendero Soto
Int'l Marketing
Manager- Latin America, Spain & Portugal
=================================
Perhaps it’s my age, but I have to say I
didn’t like this ad.
My
understanding of the message is that if young people (those that like going to
parties) drink milk they will stay young; however, seeing babies dressed up in
glitter and bling, and thinking of all the associated rapper culture (ever read
the word?), made me feel saddened. I was also surprised to see some
well-known companies associated with the ad.
Perhaps
it’s a case of a good idea – promoting milk to young people – getting in the
hands of the wrong people: change the advertising agency.
Michael
===============================
From: Newsletter on
production and trade development in the dairy sector [mailto:[log in to unmask]]
On Behalf Of FAO-Dairy-Outlook
Sent: 20 August 2012
10:17
To: [log in to unmask]
Subject:
Kenya campaign for milk consumption - "Stay Young, Do
Milk"
Please find
attached a clipping of a newspaper advert (The Standard, 18 July 2012) of a
newly launched campaign by the Kenya Dairy Board and some large milk processors
to encourage Kenyans to drink milk: “Stay Young, Do Milk”.
I wonder what list
members think about the image of the “hip-hop, bling-bling” milk-drinking
toddlers… does this help to get the message across?
Regards
Tezira
TEZIRA
LORE
International
Livestock Research Institute (ILRI)