The advert's message seems to be out of reach and comprehension of the majority of the milk consumers and I have watched live toddlers themselves when the advert is flashed on the TVs, they don't seem to grasp any clue of what is being conveyed. I stand to be corrected.
Egesa
================================
Dear
Tecira
In my
modest opinion, I think is a great advert. The image of the hip-hop toddles it
would catch every eye in Kenya, persuade reading of the informative and
descriptive content of the benefits milk. Is this campaign going to be
published in billboards?
Kind
regards,
Maria
Maria
Eugenia Tendero Soto
Int'l
Marketing Manager- Latin America, Spain & Portugal
My
understanding of the message is that if young people (those that like going to
parties) drink milk they will stay young; however, seeing babies dressed up in
glitter and bling, and thinking of all the associated rapper culture (ever read
the word?), made me feel saddened. I was also surprised to see some
well-known companies associated with the ad.
Perhaps it’s
a case of a good idea – promoting milk to young people – getting in the hands of
the wrong people: change the advertising
agency.
Michael
===============================
From: Newsletter on
production and trade development in the dairy sector
[mailto:[log in to unmask]] On Behalf Of
FAO-Dairy-Outlook
Sent: 20 August 2012 10:17
To:
[log in to unmask]
Subject: Kenya campaign for milk
consumption - "Stay Young, Do Milk"
Dear
all
Please find
attached a clipping of a newspaper advert (The Standard, 18 July 2012) of a
newly launched campaign by the Kenya Dairy Board and some large milk processors
to encourage Kenyans to drink milk: “Stay Young, Do
Milk”.
I wonder what list
members think about the image of the “hip-hop, bling-bling” milk-drinking
toddlers… does this help to get the message across?
Regards
Tezira
TEZIRA
LORE
International
Livestock Research Institute (ILRI)
To unsubscribe from the School-Milk-L list, click the following link:
&*TICKET_URL(School-Milk-L,SIGNOFF);