Dear Outlook Readers Readers with a wish to investigate this issue from a more academic anthropological viewpoint may find this paper from Dr Cristina Grasseni of interest. Re-inventing food: Alpine cheese in the age of global heritage<http://aof.revues.org/6819?&id=6819#tocto1n5>. From the concluding comments: "Alpine cheese lies at the intersection of many issues, five of which I have raised through previous ethnographic examples: the unsustainability of intensive models of farming, the environmental embedding of systems of cultural management of local resources; the historicity and plasticity of such systems; the cultural appropriation of food as a symbol of identity and belonging in processes of boundary-making; and its commodification through new discourses and circuits of image-construction. From being a local artifact, rooted in the practices and environments that produce it both physically and socially, alpine cheese gets progressively dislocated in the global networks of marketing and logistics as well as in techno-scientific and legal controversies." Kind regards Tim Tim Harrap Head of Collaboration Lye Cross Farm www.lyecrossfarm.co.uk<http://www.lyecrossfarm.co.uk/> From: Newsletter on production and trade development in the dairy sector [mailto:[log in to unmask]] On Behalf Of FAO-Dairy-Outlook Sent: 30 August 2012 12:42 To: [log in to unmask] Subject: Comment: Cheese: it's not the milk, it's the packaging .... country of origin Dear Vincenzo, I am interested to know. Would that be all consumers, some consumers, the majority of consumers? And why? Regards David Garmonsway New Zealand From: FAO-Dairy-Outlook <[log in to unmask]<mailto:[log in to unmask]>> To: [log in to unmask]<mailto:[log in to unmask]> Date: 29/08/2012 11:53 p.m. Subject: FW: Cheese: it's not the milk, it's the packaging .... country of origin Sent by: Newsletter on production and trade development in the dairy sector <[log in to unmask]<mailto:[log in to unmask]>> ________________________________ Finally, someone ( other than Italians, French and Swiss ) start taking position about the necessity of food labeling of country origins. The European Union policy of Geographical indications ( PDO-protected designation of origin, PGI-Protected geographical indication and, TSG-Traditional specialty guaranteed ) implemented during the years 90, for sure it's on this direction. Consumers rightly want to know the food origin ! Vincenzo Bozzetti Technical director of the Italian dairy magazine IL LATTE Da: Newsletter on production and trade development in the dairy sector [mailto:[log in to unmask]] Per conto di FAO-Dairy-Outlook Inviato: marted́ 28 agosto 2012 15:09 A: [log in to unmask]<mailto:[log in to unmask]> Oggetto: Cheese: it's not the milk, it's the packaging .... country of origin Comments anyone? Could this also apply in your country? Michael ============================ Where is your cheese from? Tesco has been accused of misleading customers over cheese in the latest country of origin scandal. [image001.jpg] Sainsbury's is looking out for its dairy suppliers Photo: GETTY [image002.jpg]<http://www.telegraph.co.uk/journalists/> By Louise Gray<http://www.telegraph.co.uk/journalists/louise-gray/> 7:00AM BST 04 Aug 2012 The supermarket admitted that most of its Everyday Value Cheddar is cheese sourced in Ireland. But the packet only shows a UK stamp because it was packaged in Great Britain. Retailers vowed to show 'country of origin' on foods following the Irish pork scandal when it was revealed that meat from abroad was labelled as 'British' if it was packaged in the UK. <http://www.telegraph.co.uk/foodanddrink/foodanddrinknews/7299616/Supermarkets-agree-to-disclose-origins-of-pork-on-labels.html> In contrast other brands like Pilgrim's Choice, that is also largely cheese from Ireland or other countries, has the country of origin made clear in the small print. Campaigners say Tesco are breaking that promise and letting down dairy farmers in the UK who risk being driven out of the market by imported cheese. Latest statistics show the UK is imported 435,000 tonnes of cheese in 2010, almost double the amount brought into the country in 2000. Farmers blame cheap imports from abroad, which is also driving UK dairy farmers out of business. The number of dairy farmers in the UK has gone down from 34,570 in 1996 to 14,500 today, largely because of falling milk prices. Nick Everington of the Royal Association of British Dairy Farmers said consumers want to help by buying British milk - but they can't do that if cheese is incorrectly labelled. "It is misleading from the point of view that the only label says UK so people passionate about buying from our farmers might pick it up thinking it is British but its not." The Countryside Alliance also said it was unfair on consumers. "At a time of increasing consumer awareness on the plight of British Dairy farmers it is wrong of Tesco to sell cheese produced in Ireland as UK produce." Caroline Spelman, the Environment Secretary, said boosting cheese production in the UK is one of the key ways to save British farming. "Milk represents just half the dairy products we consume in the UK. Of the rest - things like cheese, butter and yoghurt - the UK imports half because our processors aren't making them. After Ireland, the UK has the best climate for growing grass in Europe, so we should be producing these added-value products ourselves," she said. A Tesco spokesperson insisted most of the Tesco own-brand cheese is British. "While the majority of our Everyday Value cheese is made using Irish milk, all of our Tesco own brand cheese is produced using 100 per cent British milk." http://www.telegraph.co.uk/earth/agriculture/farming/9447521/Where-is-your-cheese-from.html ######################################################################## To unsubscribe from the School-Milk-L list, click the following link: &*TICKET_URL(School-Milk-L,SIGNOFF);