School Milk List is a service of FAO’s Trade and Markets Division
Dear Michael,
After having followed the different events from other countries for years, we have the pleasure to inform you that in France, the liquid milk sector will organize a national event for the 14th World Milk Day (1 June) . Around ten liquid milk factories will open their doors to the public around 1st June. They are spread across France. It will be a way for people to see how a bottle or a carton of milk comes to be, from the cow to the finished product. Different activities will be organized by factories (visit of the factory; educational presentations of the sector’s upstream process; games for young people; a milk bar with modern flavours;…). The National Interbranch Organisation will participate by providing different tools to be used or given out (documentation; posters;….).
And in order to ensure the visibility of all these openings, we have planned several press events, at the national and local level :
- A national press conference to promote this 14th World Milk Day and all positive aspects of liquid milk (nutrition; how to consume it;…)
- A press trip offered to journalists to visit a farm and a liquid milk factory.
This whole process is aimed at promoting the benefits of milk with these different aspects. My members have considered that the 14th World Milk Day is a good opportunity to do so.
Two practical questions for Michael :
- Is it possible to use the FAO World Milk Day logo on our various communication materials ? Have you got a French version with high definition?
- Have you prepared a 2013 report of the different national events that were organized ? Or do you intend to write it ? We’d like to be able to provide it to journalists and it would be preferable to have the most up-to-date information.
Thank you in advance.
I would also be interested in finding out about some of the other national events for 2014 !
I remain at your disposal for further information.
Best regards,
Anne-Sophie Royant
Secretary General
Syndilait, French Liquid Milk Manufacturers’ Union
France
De : Newsletter on production and trade development in the dairy sector [mailto:[log in to unmask]] De la part de FAO-Dairy-Outlook
Envoyé : mercredi 26 février 2014 15:32
À : [log in to unmask]
Objet : 2014: World Milk Day and World School Milk Day
Dairy Outlook is a service of FAO’s Trade and Markets Division
Dear Members,
As we move into the year, I would like to remind everyone to mark World Milk Day (1 June) and World School Milk Day (24 September) in their diaries.
Remember, it’s up to you to decide what type of celebration you wish to hold – this could be anything from a Press Release to a national event.
In order to get some inspiration, details of previous years’ events are contained at:
14th World Milk Day, 1 June
http://www.fao.org/economic/est/est-commodities/dairy/school-milk/14th-world-milk-day/en/
15th World School Milk Day, 24 September
As you will see, these Days have been around for fifteen years – so children who participated in the first school milk days would now be young adults. Therefore, new ideas to bring spontaneity and excitement are always welcome.
Also, once you have planned a celebration, we would be very happy to hear about it, so that we can publicise it via the e-network and provide inspiration to others.
Looking forward to hearing from you!
Michael