Indonesia
Frisian Flag Indonesia Celebrated World Milk Day 2015
Frisian Flag Indonesia celebrates the World Milk Day, every year. For 2015, FCI invited the Indonesian families to participate in the Family Fun Walk event in Yogyakarta, on May 31st, 2015. More than 5000 people participated for a 3 km walk in the city central area. Besides fun walk there were also other activities in the event, such as zumba , free milk, photo booths, basket ball corner, live band, quiz and door prizes.
The event is part of public educations initiated by Frisian Flag Indonesia to encourage Indonesian people to regularly drink milk everyday and sport to build healthier and stronger families in Indonesia, through “Drink Move Be Strong” campaign. Marketing Director Frisian Flag Indonesia, Patrick Van der Aa quoted, “World Milk Day celebration has become an annual event for Frisian Flag Indonesia, which is aim to encourage the society to realize the goodness of milk and its nutritious benefits for everyday life accompanied by an active lifestyle to build the healthy and strong Indonesian families.”
http://www.frisianflag.com/en/frieslandcampina-indonesia-celebrated-world-milk-day-2015/
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India
Odisha-based Milk Mantra Observes World Milk Day at Basundhara
Monday, June 01, 2015
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Report by Odisha Diary bureau, Cuttack: Known for its range of high quality products and the famed Ethical Milk Sourcing (EMS) program which has become an instrument of change in rural Odhisa’s economy, the fastest growing dairy brand in India Milk Mantra Dairy Pvt. Ltd. celebrated World Milk Day in a different manner. To celebrate the occassion, the company had organized a programme at Basundhara Orphanage where among others Seshashish Achrya, Chief Commercial Officer of the company, Dr Sakthivel Nagarajan, VP Sourcing of Milk Mantra and Ms Saila Behera, secretary of the centre were present during the programme.
Inspired by the ideology of “All children deserve Pure Milk Nurition ” the company officials along with Chief Guest spent truly pure quality time with the children and spoke to them about importance of a healthy life and healthy childhood. The company distributed premium quality truly pure fresh milk among the 90 odd children and others present at the venue.
Speaking over phone on the occasion Srikumar Misra, Founder & MD of Milk Mantra extended his support to the initiative and stated that, Milk Mantra being a responsible corporate citizen of the society has always tried to identify social issues and address them within its capacity. Adhering to its vision statement ‘Nourishing truly pure living from our consumer to farmers’ the company has played a very vital role in positively impacting the rural economy of Odisha by streamlining the milk sourcing process and has become a household name in the urban markets through its exciting truly pure milk products under the flagship Milky Moo brand.
World Milk Day is celebrated all over the world on first of June to promote dairy farming and create awareness about milk and dairy. FAO (the Food and Agriculture Organization of the United Nations) proposed this specific day to celebrate all aspects of milk; the natural origin, the nutritional value, the numerous tasty products which are liked by many people all across the globe, the economic importance of milk in rural regions as well as in the entire food chain.
It should be noted that founded in 2009 the company through its Truly Pure fresh milk, Soft & Creamy non frozen paneer, eastern India’s 1st Probiotic Dahi, and truly refreshing buttermilk, lassi and Meethi Mishti Dahi under its flagship brand Milky Moo is now a household name. By reaching out consumers with pure milk sourced from its unique Ethical Milk Sourcing (EMS) programme and its innovative Packaging Technology the brand is now highly regarded in the market.
- See more at: http://www.orissadiary.com/ShowBussinessNews.asp?id=59407#sthash.rQCNaSJy.dpuf
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Since 2010 we have run a continuous campaign of activity to promote the good work that you do and to highlight to consumers what modern dairy farming is all about, including the current challenges. Our public facing work spans a wide variety of activity, from providing educational resources for schools at www.foodafactoflife.org.uk and promoting dairy farming actively to the public through our www.thisisdairyfarming.com (TIDF) consumer facing website, to talking to the media and making sure that when there's an issue in the press (think cloning, large farms or milk crisis) that journalists have the facts about dairy farming.
Summer 2013 saw the launch of our #DiscoverDairy consumer campaign to engage and inspire consumers to take an active interest in modern dairy farming so that, in the long term, a positive image of the industry can be maintained. Spearheaded by TV personality Adam Henson, the campaign is designed to encourage people of all ages, but particularly those aged between 16 – 34 years to 'Discover Dairy’.
Working in partnership with industry colleagues and 3rd parties, we aim to support and promote messages to consumers at a number of key events across the year which are listed below. In addition to these, we continue to work closely with farmers looking to open their farm gates to local communities by providing free advice and resources to help get dairy farming messages across to visitors.
Events Calendar 2015
Event | Date | DairyCo |
May | Jointly funded in partnership with The Dairy Council. Attending and promoting dairy farming messages | |
1 – 30 June | Principle Sponsor in partnership with AHDB divisions. Also providing free advice and resources | |
1 June | Promoting. Providing free advice and resources | |
7 June | Principle Sponsor in partnership with AHDB divisions. Also providing free advice and resources | |
1 – 5 June | Sponsor in partnership with AHDB divisions. Cross collaboration with Open Farm School Days. Also providing free advice and resources | |
28 – 30 August | Working in partnership with Red Tractor and AHDB divisions - Attending and promoting dairy farming messages | |
14 – 20 September | Sponsor in partnership with AHDB divisions. Also providing free advice and resources | |
30 September | Promoting. Providing free advice and resources |
Visit ‘Talking to Consumers’ section to find out how you can get involved in Discover Dairy?
Discover Dairy is our consumer campaign to engage and inspire consumers to take an active interest in modern dairy farming so that, in the long term, a positive image of the industry can be maintained.
In addition to the campaign, DairyCo provide on-going support for farmers who are either looking to or are already involved with speaking to the general public. Whether you are hosting a farm visit for your local schools, the community, exhibiting at an agricultural event or delivering a class room talk we can provide you with the right tools for the job.
This case study takes the form of a question and answer session with Mrs Julia Hawley of Hall Farm, Melton Mowbray, Leicestershire. You can listen to an audio podcast of a school visit to the Chapmans Hill School Farm which gives an insight into what is involved in running a successful school visit to a farm.
For Teachers
Below are links to the main organisations in the UK dedicated to developing links between schools and farms. Some of the organisations listed can help your school organise visits to a farm in your area.
Organisations that can help you when looking to provide milk in schools. The ones listed below will be able to help you. There are some that offer information and guidance on providing milk, as well as organizations that provide resources and activities for educating children on milk production and dairy farming, and the benefits of milk as part of a healthy balanced diet and lifestyle.
Help celebrate World School Milk Day. If you do not already provide milk in school then why not use World school milk day to help launch your school milk programme
Frequently asked questions about providing milk in your school. Like 'What do we do if we are not happy with our milk provision?'
http://www.dairyco.org.uk/talking-to-the-public/
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India
MARIGOWDA ROAD:Starting today, you can order Nandini milk through a mobile app launched by the Karnataka Co-Operative Milk Producers’ Federation (KMF) to mark World Milk Day.
KMF has partnered with online grocery portal BigBasket.com to take milk products to the city’s tech-savvy customers.
There is no fixed minimum order — even half or one litre packets of milk will be delivered.
“We are not restricting the booking to a certain quantity — customers can order as they please,” S N Jayaram, Managing Director, KMF, told City Express.
Orders placed before 12 pm will be delivered on the same day. “After 12 noon, staff will talk to the costumers and deliver whenever it’s convenient,” he says. This, he claims, is the first online delivery system for milk in India.
Nandini milk and the other milk products ordered through the app will come at the same price, Jayaram explains.
“Sometimes, it may be cheaper also because of offers and sales by BigBasket,” he says.
Besides the app, another product, the Nandini Mango Shrikhand, will also be introduced today.
How it works
Once you download the app, you can directly access BigBasket.com and order any of KMF’s products.
Depending on the time, it will be delivered at your doorstep.
Nandini milk in other states
KMF produces around 68 lakh litres of milk every day, Jayaram said.
After the launch of Nandini milk in Telangana, around 40,000 litres of milk is dispatched from Karnataka.
KMF is working towards upping the target to 50,000 litres by next week.
Milk producers who are part of the Karnataka district unions are benefiting on a huge scale.
“We are getting a great response from Hyderabad and Secunderabad. Hence, we plan to expand to Tamil Nadu as well,” Jayaram said.
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2015-06-01 00:22:34
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ri Lanka joins the world today in marking the World Milk Day coordinated by the United Nations Food and Agriculture Organization (FAO). The month of June is also celebrated as the month of brides and when connected with World Milk Day we need to reflect on the need to make young mothers aware of the vital importance of breastfeeding where their blood is turned into milk, and whereby they build a deep, loving relationship with the child—a relationship that cannot be replaced by even the most loving grandparents or spouses. Unfortunately in recent decades, we have seen a trend that draws many young mothers away from breastfeeding after about three months though most people-friendly nutritionists say that breastfeeding for one or preferably for two years would be a beautiful foundation for the growth of a happy, healthy and wise child who would be a source of pride for the family and the country.
Some of the reasons for cutting short breastfeeding may be justified to some degree. For instance, in most poor and middle-class families, there is a need for both the father and the mother to earn. Maternity leave is provided for only three months, and therefore, even mothers who know the vital importance of breastfeeding have no option but to turn to the bottle and go to work.
A top nutritionist has written a widely-read book titled, “The breast is not good for business”. Outlined in this book are subtle ways in which transnational powdered milk companies persuade young mothers and fathers to stop breastfeeding much earlier than they should, and turn to the easier way of bottle-feeding. The easier way is often not the best way and Sri Lanka’s mothers need to be selfless and sacrificial for the sake of the child, though life may be more difficult. Some young mothers also allow themselves to be fooled by other business interests which persuade them into maintaining a good figure at the expense of the child.
Next to breast milk, the best is fresh milk from cows or goats. World Milk Day focuses on raising public awareness about the importance of milk as part of a healthy balanced diet and the significance of the milk industry. People have been consuming milk since the domestication of animals. As mammals produce milk as a food source for their offspring, it contains lipids, proteins, carbohydrates, salts, minerals, vitamins – in other words, all healthy nutrients required by the body. For instance, cow’s milk contains 22% to 29% of the daily recommended intake of calcium.
In 2012, the theme of World Milk Day was “drink fresh milk, body fit, smart brain”. In 2014, the theme was “milk is the first food for human” and “world class nutrition”.
Till 1978, when Sri Lanka swallowed wholesale the globalized capitalist market economic policies, fresh milk was freely available in Sri Lanka. At every junction, the National Milk Board ran milk booths where fresh milk, chocolate, vanilla or plain milk in bottles was available, and many schoolchildren made this a healthy habit, sometimes with their pocket money. In addition the milkman was a daily visitor to most households; especially in the cities and suburbs, while children and other people in the villages got fresh milk directly from dairy farms. But in the early 1980s, a powerful transnational milk company is alleged to have gradually devastated the fresh milk industry by buying over both the cows and farmers. Gradually we have come to a situation today where Sri Lanka spends a staggering Rs. 15 million a day in importing powdered milk, which most nutritionists say is not half as nourishing as fresh milk. Whatever is processed, loses half its nourishment. In addition, milk powder companies are known to use additives such as artificial sweeteners and preservatives, while cows in big milk powder producing countries such as Australia and New Zealand are known to be given growth hormones so that they could give more milk though there are questions about the safety of such milk for human beings.
So, on this World Milk Day, while the people are made aware of the value of fresh milk, the Government needs to act fast and effectively to revive Sri Lanka’s dairy milk industry
- See more at: http://www.dailymirror.lk/74403/drink-fresh-milk-body-fit-smart-brain-editorial#sthash.uhgvT0dB.dpuf
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Dairy contains 18 out of 22 nutrients needed for daily consumption.

STOCK IMAGE
LAHORE: Milk contains essential vitamins and minerals. It can resolve the problem of malnutrition, University of Veterinary and Animal Sciences (UVAS) Vice Chancellor Talat Naseer Pasha said on Monday.
He was addressing an event organised at the university on the World Milk Day.
“On this day, we have to make people realise how important milk is for their health. It contains 18 out of the 22 nutrients needed for human consumption. It has vitamins A, D and B12, as well as minerals such as potassium, calcium, phosphorus, zinc, magnesium and proteins. Studies have shown that a low intake of milk or milk-related products increases the risk of osteoporosis and causes calcium deficiency, obesity and tooth decay,” he said.
Pakistan Medical Association (PMA) President Dr Ashraf Nizami said that mother’s milk was necessary for a child’s healthy growth. “Powdered milk is quickly replacing mother’s milk. This needs to be discouraged. People should adopt an active lifestyle to lead healthy lives,” he said.
Nizami congratulated the UVAS faculty and students on being ranked among the top 10 universities of the country.
The event saw active participation by students, who highlighted the importance of milk through a play on the difference between pasteurised and non-pasteurised milk. This was followed by recitation of humorous poetry.
Expressing his views regarding the importance of safe milk, Fahad Maral, the Tetra Pak, Pakistan, communications manager said, “People should always use packaged milk. Its six protective layers help preserve milk in its natural state.”
He said that packed milk underwent UHT treatment. “Milk is exposed to temperatures of around 135°C for 3 to 4 seconds. Then it is cooled rapidly. This effectively eliminates virtually all bacteria, while maintaining the nutritional values,” he said.
The event concluded with a walk to highlight the significance of the day.
Published in The Express Tribune, June 2nd, 2015.
http://www.livenewspak.com/world-milk-day-experts-say-milk-essential-to-ending-malnutrition/
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