The School Milk list is a service of FAO’s Trade
and Markets Division
Dear all,
World School Milk Day in Finland
We have sent posters to primary school cantines. Funny animal figures continue the theme we have had already in 2015. They are telling in their own funny animal way why dairy products and school milk are important for pupils.

This year on World School Milk Day the Milk Maid will visit the school where she herself started school as a child. She will hold a presentation and visit the school canteen, eat and drink school milk with the children and
be a role model. Dairy Nutrition Council will offer ice creams as a dessert for the children in that school on World School Milk Day.

We also co-operated with two young vloggers. They have made you tube videos about school milk.
We made two press releases about the day. The first was last week (about videos and posters) and another yesterday, a day before the school milk day (about the visit of the Milk Maid and the day itself).
Kind regards,
Katariina Lallukka
Lähettäjä: Exchange of information on school milk programmes [mailto:[log in to unmask]]
Puolesta FAO-School-Milk
Lähetetty: perjantai 1. syyskuuta 2017 12.30
Vastaanottaja: [log in to unmask]
Aihe: World School Milk Day, 27 September 2017
The School Milk list is a service of FAO’s Trade
and Markets Division
Dear all,
Please share your plans for the World School Milk Day in your country with the list!
World School Milk Day is celebrated on the last Wednesday in September, so this year it will be on
27th September!
For inspiration, have a look at celebrations of the past years -
you can download summaries (pdf files) from our website:
WORLD SCHOOL MILK DAY
Greetings,
Emanuele
=========================================================================
WORLD SCHOOL MILK DAY – last Wednesday in September
How did it start? Following discussion on FAO's email discussion lists regarding selecting a particular day on which school milk could
be celebrated internationally, consensus was reach amongst members that World School Milk Day would be celebrated on the last Wednesday in September. This date was chosen because schools were open all the countries surveyed during this month. The end of the
month was selected to allow countries in the western hemisphere sufficient time to prepare for this day, as in most of these countries the school year starts in early September. Wednesday was chosen as it was a school day in all countries surveyed.
The 1st World School Milk Day was held in 2000 and it has since become an annual event. Every last Wednesday in September, over 30 countries - regardless of whether they are large or small, rich or poor - celebrate World School Milk Day, demonstrating
that the interest in school milk is universal.
The goal of World School Milk Day is to provide a particular day when attention is focused on this issue and thereby promote such programmes. Importance is lent to the event by the fact that other countries are doing the same thing, on the same day, and
that FAO is supporting the activity.
FAO's role is to co-ordinate celebrations by informing people through the Dairy-Outlook and School-Milk lists about the Day and collating information from list members regarding preparations for celebrating this Day and inspire others to join in. From
our end here, we can only remind, encourage and promote, but the real ideas and organizing work happens at the national or local level in the various countries.
How is World Milk Day celebrated? World School Milk Day is an "open" day - people are free to celebrate how they wish. Celebrations can be at any level - from national or regional events to individual schools. Some countries have started in a small
way and have organized bigger celebrations with each passing year. Big or small, all have a common goal: to draw attention to school milk and thereby promote its consumption.
In celebrating the Day, FAO's involvement can be freely mentioned; however, this does not extend to FAO endorsing a particular branded product. At the same time, a key facet of FAO's work on school milk has been the duel promotion of dairy industry development
and good child nutrition. Therefore, branded products and promotions, which are a way of promoting the dairy industry, can be used during celebrations.
Celebrations of past years showed how creative people are in celebrating WSMD. In almost all countries celebrating the Day, free milk is distributed to children in schools. Other activities include sporting events, distribution of educational and promotional
material and celebrity visits to schools; also drawing and art competitions are very popular. Often dairy companies act as sponsors of the Day and provide not only free milk but also promotional material such as t-shirts, caps, pens, posters, etc. for the
children.
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