Dear subscribers
We are happy to announce the FAO Publication ‘Risk Communication in animal disease outbreaks and emergencies’ that can be accessed at
http://www.fao.org/documents/card/en/c/ca7561en
Risk Communication by the State Veterinary Service plays an important role in disease risk mitigation and is an integral part of risk management during animal health emergencies and zoonotic outbreaks. Effective communication recognises
its unique functions as complementary to, but unique among, the other non-communication functions required during an emergency or outbreak response, such as, logistics, epidemiology and finances. Communication is uniquely positioned to build knowledge, influence
attitudes, raise awareness, build perceptual associations between recommendations and stakeholders’ or audiences’ values, customs, and beliefs. Furthermore, effective communication focusses on the outcome for the audience or stakeholder, rather than on the
activities of the State Veterinary Service or its partners.
This publication is based on a Risk Communication Strategy that the FAO Animal Health Emergency Centre for Transboundary Animal Diseases (ECTAD) in Myanmar developed
for the Ministry of Agriculture, Livestock and Irrigation (MoALI), Livestock Breeding and Veterinary Department (LBVD) of the Republic of the Union of Myanmar. The Warning Project, a not-for-profit company specialising in risk communication, led this strategy
development in Myanmar. The Myanmar Risk Communication document is edited in this version to make it applicable to State Veterinary Services in other countries.
Cite this content as:
FAO. 2020.
Risk Communication in Animal Disease Outbreaks and Emergencies. Bangkok.
https://doi.org/10.4060/ca7561en
regards
Katinka de Balogh
Senior Animal Health and Production Officer
Regional Office for Asia and the Pacific
Food and Agriculture Organization of the United Nations (FAO)
39 Phra Atit Road, Phranakon
Bangkok 10200 THAILAND
Tel: +66-26974326
Mob. +66-614123524
